Ed Hardy: Jon Gosselin 'tanked' my clothing brand

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Having a celebrity wear your clothing brand is usually good for business -- get your dress on Kate Middleton, for instance, and you can pretty much expect sales to shoot through the roof. But if your brand is sported by a less-liked celebrity, it can turn into a brand catastrophe.Just ask Ed Hardy, who said having reality personality Jon Gosselin photographed in his clothing led to the brand's dem
Having a celebrity wear your clothing brand is usually good for business -- get your dress on Kate Middleton, for instance, and you can pretty much expect sales to shoot through the roof. But if your brand is sported by a less-liked celebrity, it can turn into a brand catastrophe.Just ask Ed Hardy, who said having reality personality Jon Gosselin photographed in his clothing led to the brand's dem
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